Introduction: The Myth of the Creator Lottery For years, the creator economy has been portrayed as a lottery. We’ve been sold the story of the 1%—the mega-influencers with millions of followers, a mansion in the hills, and life-changing brand deals. This “winner-take-all” narrative has been both inspiring and deeply discouraging, suggesting that success is … Read more
Introduction: The City as a Product We are living in an era of urban transformation. Cities are no longer just collections of roads and buildings; they are becoming intelligent, interconnected “products.” Initiatives like India’s Smart Cities Mission have moved beyond pilot programs and are now complex, operational realities. These smart cities, with their AI-driven … Read more
Introduction: The ‘One-Size-Fits-All’ AI Trap For the past few years, the world of generative AI has been dominated by a handful of colossal, “monolithic” models. We’ve built our workflows, content engines, and strategies around these incredible, general-purpose giants from providers like OpenAI, Google, and Anthropic. They are the Swiss Army knives of AI—powerful and … Read more
Introduction: The Static Map For the past two decades, navigating a website or an app has been like using a static, one-size-fits-all map. Everyone who arrives gets the same layout, the same navigation menu, and the same set of options, regardless of their individual needs or goals. As marketers and designers, we have gotten … Read more
Personalization is no longer just a competitive advantage. It’s an expectation. In 2025, generic ads and broad messaging will rapidly replace hyper-personalized experiences powered by generative AI and predictive analytics. For businesses across Assam, this presents a massive opportunity to connect with customers in deeply personal, data-informed, and scalable ways. What is Hyper‑Personalization? Hyper-personalization goes … Read more
Introduction While flashy launches usually grab headlines, some of the most transformative tools arrive quietly, and that’s precisely the case with Google’s Gemini 1.5. Released earlier this year, it’s not just another chatbot. It’s a deeply integrated, context-aware AI system reshaping how people interact with Google’s products, from Search and Gmail to Docs and Android. … Read more
Introduction Job interviews have always been stressful. From anticipating curveball questions to managing real-time pressure, interview prep hasn’t evolved much in decades until now. In 2025, AI-powered job simulation tools are emerging as the go-to solution for students and young professionals seeking to land competitive roles. These platforms simulate real interview scenarios, provide real-time feedback, … Read more
Introduction Foldable phones have gone from futuristic novelties to premium tech statements, but adoption has been slow. That’s about to change. The 2025 foldables aren’t just better. They’re brighter, thinner, and built for real life. In this blog, we’ll explore what’s different in Foldables 3.0, why the newest devices from Samsung, OnePlus, Google, and Motorola … Read more
Introduction As Samsung gears up to launch the Galaxy Z Fold 7, one feature is drawing serious attention: the AI-powered camera system. But is this just marketing hype—or a genuine leap forward in mobile photography? In 2025, it’s not just about megapixels anymore. It’s about how intelligently your camera processes light, motion, and context. Let’s … Read more
Introduction AI on smartphones isn’t just about flashy camera filters or voice assistants anymore. In 2025, AI has quietly woven itself into the fabric of your mobile experience—from how your phone types to how it saves battery. You might not notice most of it, but that’s the point. The most innovative AI features are the … Read more